KBA Architecture, Inc. or “Key of B Architecture” asked us to rebrand their company. They wanted to update their old look but keep the “pillar” idea and visually create something that they could use just about anywhere. My challenge was to “build” this identity just like they would build a building or create a house. I wanted to be the architect of this identity. The logo in color is their final choice with other ideas that were created in the process below that.
