Part of Cipriani Builders Marketing program was to get their customers to work as sales people. A businesses greatest sales person is their customers. So to motivate their customers to talk about Cipriani’s work, as well as refer clients to them, Cipriani Builders would offer you up to $500 for each referral that turned into a Cipriani customer. Cipriani asked us to show some pictures of their work while creating their own form of Cipriani currency. One main concern of theirs is that they wanted the “money” to be hard to copy on a normal copier. So using some of the same processes that actual currency uses, we designed this using very thin lines that even on the best laser of copiers, the lines would come out almost pixelated and faded.
- Photography:
- Cipriani Builders