Chuck Rollins of Legend wanted his customers (in this case Stryker) to really understand that Legend is the only place to work with to get the job done. Legend has such a great story behind it we wanted everybody to hear it not just his target audience. So, working with Stanley El, we decided to put him on Stanley’s radio show, The American Dream. After listening to Chuck Rollins’ interview, we knew we had to incorporate this into his marketing. So once the brochure was printed, we burned the interview, designed a label and attached it right to this brochure. To top it off we sealed the whole brochure in shrink wrap to “sanitize” the project.
- Copywriter:
- Chuck Rollins, President Legend
- Art Direction
- Stanley El
- Photography & Design
- Sean Martorana