This was a great idea by Jim Watson. “Marketing is ultimately service.” - Stanley El. This quote is so true and the service from this advertisement was a free safety inspection. I would think everybody would want this. I mean why not? It’s a free evalutation to secure your home from faulty cracks, fire hazards and more. Especially if you have children. I would jump at this oppurtunity.
Considering we were sticking with the pig concept but needed an identity for the nightclub side of the building, I kept the pig ears but went with more of a neon sign look with this one. I was actually not happy with the hand style I was writing for “After Dark”. My graffiti hand style kept taking over and that’s not what I was looking for. I wanted sloppy but legible handwriting. The best person for the job was my partner in crime Andrew Bellia. I had him write “after dark” over and over again with a sharpie until I found what I was looking for. Thanks Andrew! The carpal tunnel healed and we got ourselves one badass logo.
Concept t-shirt graphic for Cipriani Builders.
STUDIO_GRAPHICS style poster announcing one of the many meetings the Art Directors Club of Philadelphia has at Grape Street Pub in Manayunk, PA.
An advertisement that Cipriani could attached to their statements.
Just a concept illustration for the Big Daddy Hotsauce.
A designer gift box to say thank you for your business. (and to act as an advertisement on top of anybody’s desk)
