Big Daddy wanted an animated pig that made you hungry and thirsty just to look at him. Throw a BBQ looney tune style background and you have an image for all ages and walks of life. A great place for the family and a great place to watch the game with your buddies while munchin’ on a burger and a beer.
Considering we were sticking with the pig concept but needed an identity for the nightclub side of the building, I kept the pig ears but went with more of a neon sign look with this one. I was actually not happy with the hand style I was writing for “After Dark”. My graffiti hand style kept taking over and that’s not what I was looking for. I wanted sloppy but legible handwriting. The best person for the job was my partner in crime Andrew Bellia. I had him write “after dark” over and over again with a sharpie until I found what I was looking for. Thanks Andrew! The carpal tunnel healed and we got ourselves one badass logo.
Just a concept illustration for the Big Daddy Hotsauce.
Just some ideas on what their menu could look like. The idea was to make it real rough and newspaper like in the print and paper. He wanted to be able to hand them out, use them as place mats and not worry about a cost with them getting torn or dirty and spilled on.
T-shirts designed for give-aways and for sale products for the sports bar.
Big Daddy’s was not open at the time of development and we needed to start advertising and creating the identity. So when we approached the “pre-business card” we thought a ticket inspired design would act as an invitation to the club as soon as it opened.
Announcing the opening of Big Daddy’s after hours nightclub.
